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The Greystar Story

Back in 1993, when Founder, Chairman, and CEO Bob Faith set out to build Greystar, he envisioned the need for a rental housing industry leader — a blue-chip company that operated with the highest integrity and character in delivering world-class services to residents, property owners, and investors.

With a winning strategy and a focus on people, Greystar continues to meet that need, guided by the Mission of enriching the lives we touch by doing things the right way.
 
Over the years, Greystar has learned what’s important to people when it comes to a place to call home. That’s why we continually strive to provide beautiful living environments and innovative services that enhance the living experience. We take pride in knowing that our homes are inviting places for residents to celebrate life’s important moments. 

What Sets Us Apart

At Greystar, we care about our residents, clients, and partners – and it shows.  Our focus on people, genuine relationships, and shared values has created a unique and defining company culture. 

Our team members are key to that culture, so we also strive to hire the best people in the business. “Our Core Values and our people are at the heart of everything we do,” says Bob. “Though times and technology may change, it’s our people who have made Greystar the global leader in rental housing.”  

Pillars of Excellence

People 
We will have the highest quality people and stay true to our core values. 

Customer Satisfaction 
We will strive for truly loyal residents, customers, and team members. 

Operational Excellence 
We will be known for excellence in creating value at the individual property level and will have a performance metric system to keep ourselves accountable. 

Profitability 
We will be profitable while continually investing in our people and systems.  

Growth 
We will strive to consistently grow our company organically, as well as through selective business combinations that are strategic and culturally compatible. It is our goal to have a presence in all major markets. 

Community 
We will be committed to community and industry service. 

Core Values

Integrity 
We will stay true to the highest ethical standards and principles, and be honest, trustworthy and humble in all of our words and actions.

Equality
We will accept and value our individual differences, and show genuine consideration for the thoughts, needs, and ideas of others.

Professionalism 
We will proudly present a positive, dignified, and businesslike image at all times through our appearances, behavior, and interactions with others.

Accountability 
We will take responsibility and accept ownership for our works, actions, tasks, and results, and respectfully hold others to the same standard.

Service 
We will make service our top priority by giving our time, knowledge, and experience to serve the needs of our customers, community, and team members.

Teamwork 
We will work together to accomplish goals, solve problems, and enrich our work environment.

Global Reach

Greystar is the global leader in rental housing with expertise across all rental housing sectors across geographies. What makes the Greystar business unique is the ability to own, operate, and develop student, multifamily, corporate, and senior housing across the globe. Building a global platform with a local presence, Greystar continues to expand its geographic reach around the world, bringing a globally interconnected professional rental housing platform and industry to countries where the professional rental housing sector funded with institutional capital does not yet exist. 
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History of Greystar

1993
Greystar was founded by Robert Faith
2002
50,000 units under management
2008
  • 100,000 units under management
  • Greystar acquires JPI Management Services
2011
Greystar ranks No.1 on NMHC Top 50 Managers list for the first time
2012
Greystar ranks No.1 on NMHC Top Developers list for the first time
2013
  • 200,000 units under management
  • Greystar expands into Mexico and the United Kingdom
2014
  • Greystar acquires Riverstone Residential Group (176,319 units)
  • Greystar launches Overture, an Active Adult community brand
2015
  • Greystar expands into the Netherlands
  • Greystar ranks 18th on PERE’s largest 50 private real estate firms in the world
  • Greystar assumes property management of Carmel Partners’ nearly 10,000- unit portfolio
     
2016
Greystar successfully monetizes Greystar Equity Partners VII, L.P., the firm’s $600M discretionary commingled fund, through a $2B sale to Blackstone
2017
  • Greystar marked $21B assets under management (investment portfolio assets) across multiple strategies and geographies
  • Greystar raises $1.25B for Greystar Equity Partners IX, LP, the firm’s largest discretionary fund to date
  • Greystar acquires the $4.4B Monogram Residential Trust, the largest 2017 multifamily portfolio acquisition. The firm launched its flagship open-ended investment strategy and seeded it with the Monogram REIT’s 48 assets and 12,500 units
  • Greystar wins “Capital Raise of the Year North America” in 2017 PERE Global Awards
  • Greystar named No. 1 Developer and No. 3 General Contractor for U.S. Multifamily Housing by NMHC
  • Greystar named No.1 Manager of U.S. rental apartments and No.3 Owner of UK Student Housing by NMHC and Savills Research

 

 

2018
  • Greystar expands into China, Australia, Chile, Spain, France and Germany
  • Greystar marked including $32B of assets under management across multiple strategies and geographies
  • Greystar completes largest transaction in company history with the historic EdR Trust Student Housing Acquisition for $4.6B
  • Greystar raises a record $5B in capital globally for the year, highlighted by the $1.34B first close of GEP X making it the largest US multifamily value-add fund in history
  • Greystar recapitalized Chapter London Portfolio with the £1.5B joint venture with institutional investors. The recapitalization represented the first realized investment for Greystar outside of the US
  • Greystar launched its first debt platform with $500M in funding to pursue a strategy focused on acquiring subordinated and securitized debt issued by US Government sponsored entities

 

2019
Greystar wins “Global Residential Investor of the Year,” “Global Alternatives Investor of the Year,” “Deal of the Year, North America,” and “Industry Figure of the Year, North America” in 2018 PERE Global Awards
Greystar Leadership
What sets Greystar apart is its people. Supported by a global team of 22,200+ employees, Greystar’s experienced and cross-functional executive team boasts on average over 23 years of industry experience and provides diverse perspective throughout the investment process. 

Greystar China Management

A dedicated local management team with extensive China real estate development, investment and finance experience, focused on developing specialist local platform, supported by Greystar’s broader group .